Practice Areas

Our Services

Test Your Case Before Trial with LitLab Focus Groups

At LitLab, we help you gain key insights before your jury ever hears your case. Our focus groups use surrogate jurors to evaluate neutral, non-adversarial presentations, providing honest, moderated feedback that helps you:

  • Refine your themes and storytelling
  • Anticipate juror reactions
  • Identify potential pitfalls early
  • Choose the visuals that resonate most

Our commitment to integrity ensures unbiased, actionable insights. And because we put people first, your case strategy is grounded in real human responses, not guesswork.

Clarity. Confidence. Control. That’s the LitLab difference.

See How Jurors Really Decide

At LitLab, our adversarial mock trials simulate the courtroom experience, giving you a front-row seat to how jurors respond when both sides are heard. Surrogate jurors listen o presentations of the plaintiff and defense cases, then deliberate and discuss their views in real time. We facilitate in-depth debriefings to uncover:

  • What influenced their decisions
  • What didn’t resonate
  • Where your case presentation shines, and where it’s vulnerable

This isn’t just about whether jurors “like” your case. It’s about understanding why they reach the verdicts they do. We’re here to guide you through every phase and ensure authentic feedback. And because we put people first, your strategy is shaped by real human insight, not assumptions.

Reveal the verdict before it’s rendered. That’s the LitLab advantage.

Insight at the Moment It Matters Most

At LitLab, we’re not just behind the scenes, we’re right there with you in court. Our comprehensive jury selection consulting goes far beyond surface impressions to give you a strategic edge when it counts. We help you:

  • Build detailed juror profiles
  • Conduct social media and background research
  • Craft targeted voir dire questions
  • Execute smart strikes and challenges

On trial day, our team is by your side, offering real-time input on who to keep, who to strike, and why it matters.

Our expertise can bring clarity to one of the most critical moments in any trial. We also promise integrity to ensure every recommendation is grounded in data and ethics. And because we put people first, we focus on the human factors that truly influence outcomes.

Don’t just pick a jury, build one that understands your story.

Insight That Creates Real Impact

Once trial begins, LitLab consultants are in the room, not just watching, but analyzing. We closely monitor juror behavior: who’s leaning in, who’s disengaged, and who’s reacting to key moments. Our team tracks patterns in engagement and emotional response, delivering same-day reports with actionable recommendations.

This is more than observation,  it’s adaptation. If something isn’t landing, we help you pivot fast.

We decode the subtle signals that shape outcomes. Our commitment to integrity always ensures feedback you can trust. And because we put people first, we focus on the human dynamics that drive decision-making.

Trials move fast. Your strategy should too.

The Verdict Is Just the Beginning

At LitLab, we believe the end of trial is the start of deeper insight. Our structured post-trial juror interviews uncover what truly drove the decision-making process, beyond the verdict itself.

Whether you win or lose, we help you understand:

  • What stuck with the jury
  • What fell flat
  • What shifted their thinking

We conduct interviews immediately after trial or through follow-up calls, compiling insights you can use to sharpen your strategy for the next case.

Our deep experience helps us ask the right questions. We deliver honest, actionable feedback, and because we put people first, we focus on the human perspective that shapes every outcome.

Learn from every trial. Improve every time.

Strategic Support, Whenever You Need It

At LitLab, we meet your case where it is, whether you're early in discovery, preparing for mediation, or heading to trial next week. Our one-on-one strategic consultations are designed to plug in fast and deliver immediate value. We help you:

  • Refine your case themes
  • Identify the strongest facts
  • Craft the most compelling narrative possible

We don’t just talk theory, we focus on what jurors care about and how to make sure they hear it.

With unmatched expertise, we bring clarity to complexity. We offer guidance you can trust, and because we put people first, we tailor every consult to the unique dynamics of your case and your team.

Wherever your case is, we’re ready to help move it forward.